At Baby Gear Group, our mission is to help families gear up for their babies in a way that prioritizes sustainability and community.
We help families save money, reduce mental load, and remove clutter from their homes.
We help the planet through an efficient reuse and sharing model within local communities, which keeps items out of landfills and reduces unnecessary manufacturing.
We love win-win-win scenarios! By renting and borrowing from our baby gear library, families can use the gear they need for a fraction of the retail cost. This not only saves them money, but also reduces waste and environmental impact.
Customer Impact
Baby Gear Group helped hundreds of local families save money vs buying retail! The average family saves $592! While we guarantee 50% savings vs buying retail, the average savings is actually a whopping 82%!
2023 Average Dollar Amount Families Saved: $592
2023 Average Percentage Families Saved: 82%
Renting gear also provides an easy way to get rid of gear and reclaim your floor space, which let’s be honest, is really a reclamation of your mind space too! No more efforts needed to list, sell, or even donate. If you’re a member, we even pick up from you so it just magically disappears! In 2023, we saved families 466 cubic feet of total clutter space.
2023 Clutter Eliminated: 466 cubic feet
Sustainability Impact
In 2023, Baby Gear Group's rental library helped our community make a significant dent in waste and emissions. By sharing and reusing gear, we divert gear and packaging waste from landfills.
2023 Total Material Diverted from Landfills: 3,868 lbs
2023 Gear Diverted from Landfills: 3,588 lbs
2023 Packaging Diverted from Landfills: 280 lbs
We also eliminate the need for these items to be manufactured in the first place, which eliminates pounds of material waste and emissions from the manufacturing process.
2023 Eliminated Pounds of Manufacturing Waste: 3,868 lbs
2023 Eliminated Manufacturing Carbon Emissions: 8.77 tons CO2e
Baby Gear Group’s 2023 carbon emissions was 5.24 tons CO2e. By reusing gear, we’re greatly reducing their emissions impact!
2023 Carbon Emissions Generated (Scopes 1, 2, and 3): 5.24 tons CO2e
2023 Carbon Emissions Efficiency Factor (Generated / Eliminated): 0.60
The 2023 Emissions Efficiency Factor correlates well with our records indicating that, in 2023, we averaged 1.8 turns per item. In other words, an item is used approx 2 times per year. For anyone who thinks this number sounds low, remember our primary value is providing rentals for longer term, at-home use. This matches well with the manufacturing emissions savings factor being 0.60 or almost halved!
Let’s compare to 2023 vs 2022:
2022 Carbon Emissions Generated (Scopes 1, 2, and 3): 4.80 tons CO2e
2023 vs 2022 Change in Emissions per Revenue Dollar: -8.8%
It’s expected to see our emissions increase as we grow and undertake more business activities to serve families. However, it’s great to see our emissions per dollar decrease as it shows we’re becoming more emissions efficient!
We're proud to play a role in reducing waste and promoting a more circular economy!
Community Impact
We believe in hosting great events for our community to promote sustainability and community! In 2023, we hosted 5 free clothes swaps, to encourage clothing circularity. Everyone loved the swaps, and we’ll continue to host more in 2024.
2023 Number of Community Events: 9
2023 Number of Attendees: 255
In addition, Baby Gear Group values giving to the community in the form of clothing & item donations, monetary donations, volunteer hours, and subsidized rentals.
2023 Number of Items Donated: 375
2023 Total Community Giving (monetary & in-kind): 9.9% of Revenue
2023 Notables
2023 was a great year of organic growth and serving our community! Here are some notable happenings:
Partnered with Mi Casita Ardmore to open up the Main Line pickup point in Ardmore!
Baby Gear Group joined the Sustainable Business Network of Greater Philadelphia.
Bo and other Philly Momprenuers appeared on the Tamron Hall Show in NYC!
Bo and Baby Gear Group were featured in multiple press outlets including Fox29, 6abc, and the Inquirer!
Baby Gear Group won “Best for Families” from Philadelphia Family Magazine!
Several new faces joined our team including Aubrey, Hannah, Jen, and Kayla!
New branches opened in Twin Cities, MN and Boulder, CO helping to spread the awesomeness that is sharing baby gear within our communities.
Looking Ahead to 2024
As we look to the new year, our impact goals for 2024 include:
Always be saving families money vs buying retail → 50% or more!
Material Diverted from Landfills: >4,000 lbs
Carbon Emissions Efficiency Factor (Generated / Eliminated): <0.6
Change in Emissions per Revenue Dollar: <0%
Hosting more clothing swaps!
Opening more Baby Gear Group branches nationwide to multiply our impact!!
We're grateful to our community for helping us achieve these meaningful impacts in 2023. Thank you for sharing your love with us and inviting us to be a part of your parenting journey. Together, we're creating a more sustainable future for our children. Here's to an even greater year ahead!
Please contact info@babygeargroup.com if you have any questions!
(Photo from our 2023 Annual Meeting)
KPI | Impact | Methodology | 2022 Results | 2023 Results | 2024 Goals |
Sustainability | |||||
Carbon Emissions (Scope 1+2+3) tonnes CO2e | Working to reduce carbon emissions per unit of business activity | Calculated using tool: https://businessclimatehub.org/start-measuring/ | 4.8 | 5.24 | <6 |
YoY Change in Emissions/Revenue | -8.8% | <0% | |||
Pounds of Packaging Waste Avoided | These items and materials have been diverted from landfills and eliminated their unnecessary manufacturing. | Assumption of X pounds of packaging per item on average, then multiplied by total turns.* | 280 | 300 | |
Pounds of Rental Items | Assumption of X pounds per item on average, then multiplied by total turns.* | 3,588 | 3,850 | ||
Total Pounds (Packaging+Products) Diverted from Landfills | Sum | 3,868 | 4,150 | ||
Manufacturing Waste Avoided | For every lb of finished product, 2-7 lbs of waste is generated. Use average metric of 1 lbs and multiplied by total pounds. | 3,868 | 20,750 | ||
Manufacturing Carbon Emissions Avoided | The production of 1 kilogram (2.2 pounds) of general consumer goods can generate about 2-10 kilograms of CO2 emissions. Use average metric of 5 kg of CO2 emissions and convert to tons CO2e. | 8.77 | 9.41 | ||
Factor of My Emissions / Emissions Avoided | Divide | 0.60 | <0.60 | ||
Customer Benefits | |||||
Customer Cost Savings vs Purchasing Retail: | Helping families save 50%+ on baby gear to relieve financial pressure and so they can reallocate those dollars to other things, such as childcare, 529s, etc. | ||||
Average Dollar Amount To Date | Calculated directly from internal records comparing customer spend and retail prices of each item. | $583 | $592 | $600 | |
Average % Savings To Date | Calculated directly from internal records comparing customer spend and retail prices of each item. | 83% | 82% | Must remain 50%+ | |
Volume of Rental Items | Helping families reduce this volume of clutter in their homes. | Duplicated from above. | 466 | 500.00 | |
Community Benefits | |||||
Number of Community Events | Helping communities be more sustainable and save money by making the sustainable choice the easy choice. | Counted directly from internal records. | 9 | 4 | |
Number of Community Attendees | Estimated by event leader. | 255 | 120 | ||
Quantity of Clothing and Gear Donated | Estimated by event leader. | 375 | 300 | ||
Total Community Giving | Includes cash, in-kind, labor, events, donations, sponsorships, free/reduced rentals. | 10.7% | 1% | ||
*Comment on assumptions: | |||||
Weight and volume metrics are gathered from the top 20% of items rented in the year. Metrics are gathered from sources online including retail listings and brands' websites. Where metrics are missing packaging weight is approximated at 5% of item weight, which is a rule of thumb of the industry. An average item weight and packaging weight per item is calculated, which is then multiplied across all turns. | |||||
For 2023, the average item weight is 7.7 lbs, the average packaging weight is 0.6 lbs, and average volume (in folded configuration) is 1.0 cubic feet per item. |
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